Our story

Every Record a Unique Creative Journey

In the hustle of modern life, we often lose sight of life’s tender details—the first sip of a new latte at the corner café, the first spring bloom on a morning run, the laughter that lingers into the night with friends. These moments deserve to be preserved, and that’s where CAWPURI begins. Our mission is rooted in the belief that everyone has a unique life story, and journaling is the magic that turns fleeting moments into eternal keepsakes.

I. Born from a Love for the Art of Recording

CAWPURI was founded in 2020 by Aria and Yuna, two journaling enthusiasts who saw a gap in the market. Aria, a designer captivated by Japanese minimalism, and Yuna, an illustrator who tells stories through stickers, noticed that most stationery was either overly simple or lacked cultural depth, failing to serve both beginners and seasoned creators. Driven by the vision to "transform everyday records into art," they named their brand CAWPURI—a blend of "Creative" and the Japanese "Puripuri" (meaning "sparkling"), symbolizing how every journal entry should shine with individual brilliance.

II. Design as a Language of Connection

CAWPURI believes a journal is more than a planner; it’s a canvas for self-expression. Our collections—journals, washi tape, and stickers—are born from meticulous observations of life:


  • Beginner-Friendly Series: Our "all-in-one starter kit" includes a dot-grid journal, versatile washi tapes, and functional stickers, paired with video tutorials. Designed for first-time journalers, it turns daily journaling into a 5-minute ritual of calm, guiding thousands to start their creative journey with confidence.
  • Pro Journaling Series: Crafted for experienced creators, this line features customizable ring-bound journals (compatible with TN, A5, and more), specialty washi tapes (metallic foil, hot-stamped, glow-in-the-dark), and DIY sticker kits. Exclusive collage templates help elevate journaling from "recording" to "crafting artful narratives."

III. Craftsmanship Meets Heart

Quality is in our DNA. We use Japanese imported washi tape that peels smoothly without residue, 120gsm acid-free paper journals that withstand pens and watercolors, and premium materials for embossed cards and 3D envelopes—every touch speaks to our commitment to texture and durability. We reject mass production, choosing instead to blend original designs with artisanal craftsmanship. As our slogan says, "Your One-Stop Shop for Journals, Washi Tape & Stickers"—we’re not just a store, but a hub where creativity comes to life.

IV. A Global Community of Creators

CAWPURI is more than a brand; it’s a community. Through events like our "Journaling Creation Challenges" and "User Design Submissions," we invite every customer to become part of our story. Whether you’re sharing your first journal spread or a masterpiece, you’re welcome here—because creativity is meant to be shared.

V. Crafting a Future of Accessible Creativity

From our first blank journal to our 1,000th original sticker, we remain dedicated to making self-expression accessible. We innovate with eco-friendly materials (like biodegradable washi tape) and inclusive designs (large-format journals, easy-to-use stickers), ensuring creativity has no limits—no matter your age, skill, or ability. As Aria puts it: "CAWPURI is not the end of your journey; it’s the beginning. Here, every blank page awaits your story, and every creation is a love letter to life."


Whether you’re picking up a journal for the first time or curating a collection of specialty tapes, CAWPURI is here to inspire. Join us in making every record a unique creative journey—where life’s moments sparkle forever in the pages of your journal.